From Side Hustle to Success: My Journey Through PR and Marketing
In an era where uncertainty has become the norm, the pandemic brought not just challenges, but also opportunities for growth and transformation. My journey in PR and marketing over the last decade has been a testament to resilience, adaptation, and the unwavering belief in the power of connection and innovation.
When the pandemic struck, like many, I found myself at a career crossroads with the loss of my full-time job. However, this unexpected turn of events became the catalyst for transforming my freelance side hustle into a thriving full-time business. Today, I am proud not only to be making more than I ever did in my previous roles but also to enjoy the freedom and fulfillment that comes with entrepreneurship.
My venture into the diverse world of PR and marketing has allowed me to work with an array of clients, from law firms and martial arts gyms to life coaches and entertainment artists. My services span from the traditional—press release write-ups and distribution—to the innovative, including creating sales funnels, managing Google My Business directories, SEO services, and leveraging the power of Facebook, Google, and YouTube ads, as well as event management.
Building meaningful relationships has always been at the core of my business. The majority of my clients have come through referrals, LinkedIn, and active engagement in Facebook groups. In these spaces, I focus on providing value and advice, rather than direct pitching, which has significantly contributed to the organic growth of my client base.
In my quest to optimize and streamline operations, I discovered Leadsie—a tool that has revolutionized the way I onboard clients. By simplifying the process of connecting to clients’ Facebook and Google accounts, Leadsie has not only saved me invaluable time but also enhanced the efficiency and effectiveness of my services. Recognizing its potential, I plan to introduce Leadsie to my coaching program clients, helping them to navigate their digital landscapes more efficiently and cost-effectively.
This journey from a side hustle to a full-time business amidst a global pandemic is not just my story, but a narrative of possibility and perseverance. It underscores the idea that with the right tools, mindset, and support, turning a passion into a profession is not just a dream but an attainable reality.
As I look to the future, I am excited about the opportunities that lie ahead. The landscape of PR and marketing continues to evolve, and I am committed to growing alongside it, leveraging new technologies and strategies to not only enhance my business but also to continue providing exceptional value to my clients.
In sharing my story, I hope to inspire others facing similar crossroads. Remember, every challenge holds within it the seeds of opportunity and growth. With determination, adaptability, and the right tools, the journey from side hustle to success is not just possible—it’s within reach.